Always Grateful, Always True: Two Years of FieldsMaster

Always grateful.
Always true.

FieldsMaster Marks Two Years of Global Growth with Gratitude

28 October 2026 · Company News · FieldsMaster

FieldsMaster has marked two years of its global journey with a message centred not on achievement, but on gratitude—to the customers who opened conversations and entrusted FieldsMaster with real project needs, and to the Running and FieldsMaster teams whose experience and daily work continue to support every step forward.

As scenes from the past two years appeared on the screen, the room was looking back at more than the early growth of an international brand. The story on screen showed FieldsMaster shaped by customer trust, supported by Running’s 30-year industrial foundation and carried forward by the shared belief that going global should never mean losing sincerity.

Under the official theme “Always grateful. Always true.”, the milestone became a moment to recognise the trust, experience and shared effort behind every step overseas.

At the centre of that reflection was FieldsMaster founder Joyce. Mr. Lu spoke from the perspective of Running’s long-established industrial foundation. Running’s company leaders reflected on the support behind FieldsMaster, while the FieldsMaster employee representative showed how the shared vision becomes everyday work.

Different perspectives came together around one belief: FieldsMaster has never travelled alone.

Joyce: Why FieldsMaster Began—and What It Must Remain True To

For Joyce, the first two years were not simply about introducing FieldsMaster to international markets. The purpose was to create a more direct and sincere connection between Running’s proven material experience and the real needs of overseas customers.

FieldsMaster began with a name, a visual identity and a website, but FieldsMaster earns meaning through what happens afterwards: whether FieldsMaster answers customer questions honestly, understands project requirements carefully and supports every promise with real capability.

Going global also requires humility. New markets bring different standards, climates, applications and expectations. Each enquiry becomes an opportunity to listen again. Each project reveals where information can be clearer and where support can be more practical.

Over two years, that learning has strengthened rather than changed the original purpose of FieldsMaster. FieldsMaster is not trying to be the loudest voice in the market. FieldsMaster aims to be a dependable voice—offering clear information about EPDM granules and sports surface materials, responding to actual project conditions and building trust through consistent action.

This is why “Always grateful. Always true.” is more than an anniversary line.

Gratitude keeps FieldsMaster aware that every step forward begins with someone willing to trust, advise or support FieldsMaster. Staying true means that growth should never create distance between FieldsMaster and its customers, materials or project responsibilities.

Mr. Lu: Running’s 30-Year Foundation Behind a Two-Year Global Brand

If Joyce’s reflection explained why FieldsMaster set out, Mr. Lu’s perspective revealed what has enabled the brand to move forward with confidence.

FieldsMaster has been on its global journey for two years. Running, however, brings three decades of accumulated industry experience behind that journey.

Running’s 30 years are not merely a number placed beside a young brand. Running’s experience represents a deeper understanding of materials, manufacturing, coordination and the discipline required to turn a specification into a dependable product. Running’s experience also reflects the judgement developed through years of responding to real applications and real project demands.

Running is more than the background of FieldsMaster. Running is the industrial foundation beneath FieldsMaster—the experience that helps the FieldsMaster team answer with greater clarity, coordinate with greater stability and approach quality with a longer view.

For Mr. Lu, the significance of FieldsMaster lies in allowing Running’s accumulated capability to meet a wider world. FieldsMaster gives Running’s experience a new language and a new point of connection, helping overseas customers understand not only what a material is, but why the material matters to the performance and long-term value of a surface system.

The relationship also works in the other direction. Questions and expectations from global markets encourage the wider team to keep learning, refining and improving. FieldsMaster carries Running’s experience outward, while new market insight brings fresh thinking back into the organisation.

This is not a break between a 30-year history and a two-year brand journey. It is a continuation: experience becoming a stronger foundation for the next stage.

Company Leaders: Support That Gives a New Brand Room to Grow

A new international brand needs more than ambition. FieldsMaster needs patience, resources, trust and Running’s willingness to support progress before every result is visible.

The presence and reflections of Running’s company leaders gave that support a human form. The role of Running’s leaders in the FieldsMaster story is not limited to standing behind major decisions. Running’s support can also be found in the confidence given to the FieldsMaster team, the coordination required across functions and the shared understanding that brand building is a long-term undertaking.

Running’s support has allowed FieldsMaster to explore unfamiliar markets without losing connection to Running’s established experience. The same support has helped FieldsMaster keep quality, responsibility and customer value at the centre while adapting FieldsMaster communication to an international audience.

At the two-year milestone, the message from Running’s leaders carried both recognition and expectation: the early FieldsMaster journey deserves to be acknowledged, but Running’s long-term experience must continue to become better service, clearer communication and stronger project support for FieldsMaster customers.

The Employee Representative: Where Purpose Becomes Everyday Work

The employee representative brought the story from vision and foundation into the rhythm of everyday work.

Brand building rarely happens through one dramatic moment. It grows through details repeated with care: revising a product page until the information is easier to understand, preparing content that answers a buyer’s real concern, checking a requirement once more, following up on an enquiry and coordinating internally so that the response is both timely and reliable.

No single task tells the whole FieldsMaster story. Together, the daily work of FieldsMaster employees shapes how overseas customers discover FieldsMaster, understand FieldsMaster and decide whether to place trust in FieldsMaster.

From the perspective of the FieldsMaster employee representative, “going global” is not an abstract strategy. Going global means doing ordinary work with consistency and representing FieldsMaster honestly, knowing that every page, message and conversation contributes to the customer’s experience of FieldsMaster.

The employee voice gave the anniversary its most grounded meaning: a clear direction matters only when people are willing to carry it into every small decision.

Customers: The People Who Gave the Journey Meaning

Yet the FieldsMaster story would be incomplete if it ended with the people inside the organisation. Beyond every discussion about purpose, experience and daily work stands the customer who chose to begin a conversation.

Some customers first arrived with a question about EPDM granules. Others brought a colour request, an application concern or the conditions of a project that needed careful consideration. Some travelled across half the world to meet FieldsMaster in person—a quiet but powerful expression of trust.

FieldsMaster customers come from different markets and professional roles, but each encounter asks FieldsMaster to do the same thing: listen before answering. Whether customer trust begins with a message or a meeting, FieldsMaster never takes that trust for granted.

Customer conversations have helped shape FieldsMaster. A customer’s question may reveal that a technical explanation needs to be clearer. Project feedback may encourage the FieldsMaster team to improve the way an application is understood or supported. Even customer hesitation matters, because hesitation shows where FieldsMaster has not yet fully earned trust.

For FieldsMaster, customers are not simply at the receiving end of products. Customers participate in the learning and development of FieldsMaster. Customer questions have sharpened FieldsMaster communication; customer standards have encouraged FieldsMaster to improve; and every project entrusted to FieldsMaster has turned a business opportunity into a responsibility.

The deepest gratitude is reserved for this trust—especially when it crosses distance, language and unfamiliarity. Choosing to send the first message, share a real requirement or place a project in the hands of a young global brand is never a small act. FieldsMaster remembers that every such beginning could have gone elsewhere.

Gratitude Is Not the Closing Line

Joyce spoke from the original purpose of FieldsMaster. Mr. Lu connected the FieldsMaster journey to Running’s 30-year foundation. Running’s leaders reflected on the support that allows FieldsMaster to grow. The FieldsMaster employee representative showed how that purpose becomes daily action. FieldsMaster customers, through every question, expectation and project, gave the work direction and meaning.

The two-year milestone is not a conclusion. The milestone reminds FieldsMaster that the future still depends on the same values that made the beginning possible: Running’s experience without complacency, FieldsMaster’s ambition without exaggeration, and growth without losing sincerity.

Gratitude is not the final sentence of the event. For FieldsMaster, gratitude is a commitment to remember every trust placed in FieldsMaster—and to answer that trust with clearer communication, more thoughtful support and better work.