Seizing the 100-Billion Market in the Middle East: In-Depth Analysis of the EPDM Granules Industry at the 2025 Saudi FSB Expo

1. Saudi FSB Expo: A Global Barometer for the Sports Facility Industry

From June 16 to 18, 2025, the Riyadh International Convention and Exhibition Center in Saudi Arabia will host the annual grand event for the sports facility industry — the Saudi Leisure, Sports Facilities & Pool Equipment Expo (FSB). As the largest and most professional industry exhibition in the Middle East, this year’s FSB will attract numerous exhibitors and visitors from around the world, covering six core areas including sports venues, pool equipment, and urban design.

Core Exhibits:

The expo will spotlight innovative materials tailored for football fields, running tracks, gyms, and similar settings — including artificial turf and eco-friendly EPDM granules. Leading Chinese companies will showcase internationally certified products, such as Fieldsmaster from Zhejiang, a top player in the EPDM granules industry, presenting a full range of solutions.

Top Industry Exhibitors:

Global Leaders: International giants like Greenfields (Netherlands) and Melos (Germany) will feature core EPDM technologies.

Chinese Powerhouses: Industry leaders like JUSHU and Fieldsmaster will make another strong appearance.

Local Innovators: Saudi-based companies such as Alshabaka and Alkawya will focus on localized solutions.

The following pictures are from the field shooting of fieldsmaster UAE project.

2. Middle East Market: A 100-Billion-Level Demand Driven by Policy Dividends

Saudi Arabia’s Vision 2030 and preparations for the 2034 FIFA World Cup are fueling a rapid expansion of sports infrastructure. The demand for EPDM granules alone for newly built stadiums is expected to exceed 200,000 tons. Three major opportunities stand out:

Policy-Driven Demand Surge: The Sports City Initiative plans 10 integrated zones, with over 60% of new venues prioritizing eco-friendly granules — accelerating market growth.

Harsh Environment Driving Technical Demand: The Middle East’s extreme heat and UV exposure have led Saudi Arabia to mandate QUV aging tests for granules — far more stringent than EU standards — pushing for higher performance.

Localization Advantage: Government policy requires 30% of construction materials in public projects to be locally sourced. Joint ventures between China and Saudi Arabia are enabling local production, cutting transport costs by 35% and greatly enhancing supply chain efficiency.

3. FieldMaster’s Middle East Strategy: Expanding from Germany to Saudi Arabia

1. The Milestone of the 2023 FSB Trade Fair in Germany

Often dubbed the “Oscars” of the global sports facilities industry, the FSB Trade Fair in Germany brings together leading organizations like FIBA and IAKS. FieldMaster made its debut at this prestigious event in 2023, marking an important step in our international journey and proudly showcasing who we are to the world.

2. Differentiated Strategy at the 2025 Saudi FSB Expo

To cater to the specific demands of the Middle Eastern market, FieldMaster has carefully prepared three core product categories:

• Three Grades of EPDM Granules:

STA Series

Ideal for playgrounds and leisure tracks

No UV resistance, cost-effective

HIG Series

Suitable for sports fields and running tracks (meets international standards)

UV-resistant, fade-proof, exported to the U.S. for over ten years

PRO Series

Premium alternative to European products

Highest quality, 10+ years lifespan

• Two Types of Binders:

Aromatic Binder

Not UV-resistant (may cause color change)

Lower cost

Aliphatic Binder

UV- and yellowing-resistant, maintains original color

4. Invitation: A Direct Opportunity to Partner with FieldMaster Leadership

1. On-Site Experience – Three Key Highlights

Live Tensile Testing:

Experience the stretching strength of FieldMaster granules firsthand during the exhibition.

Executive Meeting Access:

CEO Joyce will be present to personally meet with partners and offer exclusive regional agency policies.

Free Sample Kits:

Visitors who consult at our booth can receive a complimentary sample kit, thoughtfully prepared by our team.

2. Distributor Support Program

Technical Assistance:

Full-service support from installation training to project bidding guidance.

Inventory Assurance:

Customized solutions and a 14-day fast delivery guarantee for our VIP clients.

Market Empowerment:

Access to FieldMaster’s extensive market network across the Middle East, Europe, Asia, and beyond.

Schedule a meeting, request samples, or inquire about our policies — click the link below to tell us what you need, and we’ll provide you with dedicated one-on-one service.